In this assignment I wrote my own mock creative brief for the brand Warby Parker. Then, in a group, my partner and I created a series of sketches for Out Of Home ad ideas. We decided to move forward with the concept we titled “Try 5 and See” which highlights Warby Parker’s At Home Try-On program. The campaign uses glasses decals in Warby Parker’s signature blue placed around objects in cities to target their young, urban professional audience. Other concepts include decals placed on buildings, buses, and subway cars. 
   The next phase of this in-progress assignment will be finalizing our mock-ups. We plan to have five decals in each OOH ad in different shapes and colors to show Warby Parker’s range of frames and emphasize the key message that Warby Parker has something for everyone.