I was tasked with coming up with a logo and branding system for Boston University Student Government’s “Terrier Turnout Week” event. I worked with the event planning team to come up with a set of iterations for them to choose from. The design shown at the top is the one they chose out of the different variations I designed.
   This was my first time doing logo design and I learned a lot in the process. My first versions were very basic and typographic, until I thought about audience and the message I wanted the logo to portray. The team requested more hand-drawn elements, a red, white, and blue color scheme, and the school’s mascot, so I made sure to incorporate more of those elements.