I created a new kinetic typographic identity for the Lollapalooza music festival. I wanted my new identity to be colorful and draw upon the alternative zine culture that Lollapalooza was founded from, while also feeling modern and fresh. I found myself very inspired by scratchboard art and experimental, retro-esque gradients.
   As a part of this assignment I made a cohesive branding system and applied it to three kinetic posters, two stage graphics, an event announcement, and a 30-second reel.